A lasting impression with every sip
Amplify Your Brand with Water Carton Ads
Imagine your brand message reaching your audience at the perfect moment. By placing ads on single-serve water cartons distributed in high-value channels like hotels, entertainment venues and more, we create personal touchpoints designed for stronger recall and greater engagement. This ensures the right consumer gets the right message at the right time.
Designed to Engage
A non-disruptive, non-skippable new way to engage consumers that creates value for businesses, brands and consumers alike.
Responsibly-Sourced Packaging
Every carton is filled with purified water and uses responsibly-sourced, recyclable packaging.
We Make it Easy
We assist with every aspect of the program, from coordinating distribution partner and advertiser pairings to providing creative design support. We’re with you every step of the way to ensure your custom program is turnkey.
Elevating Consumer Experience In More Places
Advertising in Hotels
As minibars become less common, hotel guests increasingly expect complimentary waters in their rooms. Our program is designed to enhance their experience by replacing generic bottled water with branded, sustainably-sound cartons that deliver relevant messages to travelers, whether for business or pleasure.
Advertising in Entertainment Venues
Advertising on entertainment venue water cartons is a high-impact channel for brands targeting adventure seekers, enthusiasts, and socializers who prioritize spending on experiences. Associating with important live events creates synergy, boosting brand engagement rates amid a receptive atmosphere.
Advertising at Events
At major events and festivals, attendees are always on the move, seeking refreshment throughout the day. Our single-serve water cartons offer an alternative to plastic bottles, giving brands the chance to connect with large, engaged audiences. Whether in the hands of concert-goers or sports fans, your message travels with them, creating a highly-visible experience that lasts beyond the event. Plus, our eco-friendly packaging meets the growing demand for sustainability at large gatherings.
How the Program Works
Distribution Partners
Businesses prioritizing customer experience can purchase cartons of water at little to no cost, supported by advertising. Waters can be offered complimentary or sold for a nominal fee.
Your Brand on Every Carton
Your brand will be prominently featured on every carton, with optional additional ad space for cross-promotion and upselling to your customers.
Enhanced Customer Experience
All advertising is crafted to resonate with your specific customer base, ensuring relevance and enhancing the overall customer experience.
Advertising Partners
Brands looking to enhance their media strategy with impactful, engagement-driven impressions can purchase ad space through our program.
Competitive CPMs
We offer competitive CPM rates compared to other place-based channels, such as digital out-of-home units. Our ads not only reach a wide audience but also engage them for longer durations, delivering greater value.
Designed to Engage
This is advertising that’s unskippable, non-disruptive and seamlessly integrates into the consumer experience, engaging audiences measured in minutes, not seconds.
Comprehensive Support for Media, Creative and Production Services
Designed to streamline the experience, our program provides distributors and advertisers total confidence in the success of their program rollout. We customize support throughout the process based on your needs, inclusive of hand-selecting distribution channels for ad pairings, creative design services, printing, production, fulfillment and shipping.
Powered by Tetra Pak®
Securing Product Quality in All Corners
This program is powered by Tetra Pak®, a world-leading food and beverage processing and packaging solutions company. With 179 billion packages sold in 2023, Tetra Pak® provides the capacity and expertise to offer a never-seen-before advertising program built to scale.
In U.S. and Canada
- 100% of Tetra Pak® cartons produced in US & CAN market are made in a factory that runs on renewable energy in 2023
- 1.4 billion cartons with plant-based plastics delivered in 2023
Cartons are Made from Responsibly-Sourced Materials and Filled with Purified Water
- The Tetra Prisma® Aseptic 330mL carton is made of up to 63.4% renewable plant-based materials like paper and plant-based plastic.*
- All paperboard used in Tetra Pak® packaging comes from Forest Stewardship Council® (FSC®)-certified forests and other controlled sources.
- The plant-based cap is Bonsucro certified. The Bonsucro certification of the plant-based polymers in this package supports sustainable sugarcane production.*
- This carton is recyclable! Once recycled it may be used to produce new products like tissues, paper and building materials.
Drink in the Possibilities
For more detail, including access to a Media Kit or to schedule an introductory meeting, fill out the form below and a Business Development Manager will be in touch with you within 24 hours.